The Importance of Design Thinking

I came across this video while reading through a newsletter email, it discusses the importance of change by design and how design thinking is important to the end product result.

This is something that I have always believed in, not only due to my nature of being a design thinker, but because I have witnessed the benefits of its inclusion from the start.  One of the main benefits as pointed out in the video is that designers are not stopped by a business or marketing thought, they are only limited by their imagination. While I know that these items are important, they should not be allowed to limit the functionality of a product or service.

While there are a lot of companies who understand this principle, many do not and that is hurting not only them as a company, but the industry that they function in. Part of what happens is that non designers push out designers as they appear to infringe on outdated business ideals. I have witnessed this first hand as business minded non designers would not accept the free form thought needed at the start of project leading to the project being late and not meeting its goals.

If you are in development field or management of development, I recommend watching this video: Change By Design by Tim Brown | Book Brief

The video is from Bnet.com as part of their Book Brief series.